RegisterKaro - Manager - Digital Marketing (4-8 yrs)
Responsibilities:
PPC Strategy and Execution:
- Develop and execute robust PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc.) to drive targeted traffic and conversions.
- Monitor and optimize PPC campaigns to ensure maximum ROI and cost-efficiency.
- Stay updated with industry trends and best practices in PPC advertising.
Global Revenue Generation Strategy:
- Formulate and implement strategic marketing plans to drive revenue growth from global markets.
- Identify and capitalize on market opportunities through effective segmentation, targeting, and positioning strategies.
- Collaborate with regional marketing teams to localize global strategies as per market dynamics.
Digital Marketing Expertise:
- Lead digital marketing initiatives including SEO, email marketing, content marketing, and social media marketing.
- Utilize data-driven insights to enhance digital marketing campaigns and improve overall performance.
- Implement marketing automation tools and platforms to streamline processes and enhance efficiency.
Offline Marketing Strategies:
- Develop integrated offline marketing strategies (events, partnerships, print media, etc.) to complement digital efforts and enhance brand visibility.
- Manage offline campaigns and initiatives to ensure alignment with overall marketing objectives and budget constraints.
Team Leadership and Development:
- Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning.
- Provide mentorship and guidance to team members, promoting professional growth and development.
Performance Measurement and Reporting:
- Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.
- Prepare regular reports and presentations for senior management, showcasing marketing performance, insights, and recommendations for optimization.
