Supervisory Consultant at Cornerstone International Group
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Regional Sales Manager - FMCG (8-15 yrs)
-Construct the Business Plan by markets and product category
- Monthly/Qtrly Results ( by category in value and profits) o Brand Activity planning, costing & execution in sync with Brand plan
- New Channel Activation & Loyalty programme
-Credit Systems & control
- Optimization of marketing budgets
- Consumer trials, BTL market activity planning and execution
- Develop Institutional & new channels of Business o Expand the new consumer base o Identify new business opportunities, plan and implement
- Strike new business & distribution alliances to expand the consumer base & sales momentum - Achieve the "Business Unit " monthly/qtrly objectives
People Development
Operational Responsibility - Revenue, Profits, Region's marketing, Customer Acquisition & Expansion
- Total 8 to 12 years in FMCG sales, distribution and BTL.
- Implemented innovative sales/mktg initiatives & experience to start up brands/operations
- Widely travelled across urban markets with market good understanding
- Market Knowledge on Sales & Distribution
- Exposure to Gen Next product sales and lifestyle products
- Good Exposure to Modern retail, large format stores, HOTELS, institutions and service industry
- Exposed to modern retail engagements and promotions
- Multi-Channel knowledge and setting up capability
- Expert Sales Management, Planning Skills
- Open to travel for business requirement
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