Job Title-Regional Sales Manager

Section-(Bakery Fats & Ingredients)

Department Masterline

Reporting to : Vice President - Institutional Sales

Overall purpose of job-Masterline is the Bakery Fats brand under the Foods division of company and the specialised fats and margarines are used in Cakes, Pastry and other Bakery products like Biscuits, Puffs etc. Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP) through B2B channel

Main activities/tasks :

- To direct the sales team and establish sales targets brand wise, help them in breaking the same geographically, monthly, weekly & daily targets.

- To motivate & direct sales team to establish coverage, distribution and display objectives to meet sales targets.

- To analyze stock movement/availability

- Help business head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.

- Regularly have commercial review for profitability and working capital including debtors.

- Have a clear focus on B2B to build distribution and visibility.

- Work out a training calendar for all players in the sales organization and implement the same.

- Work towards reduction in cost with optimum quality of product development.

SALES MANAGEMENT :

- Assess sales potential of region and formulate strategy.

- Define sales plan to Asst. Sales Manager and Sales Officers.

- Support and supervise sales team.

- Monitor performances and meet volume targets.

- Interact with Key Customers.

- Achieve sales targets through coverage of Dealers, Institutions and Key Accounts.

- Ensure meeting projected number of Institutions / Key Accounts base for the business through an ongoing search for viable business tie-ups.

- Ensure collection norms are met.

- Ensure accuracy in Sales Forecasting to make way for efficient planning at central procurement division.

- Support sales team to negotiate with bakeries, confectioners, dealers, institutions and other customers.

- Analyze and solve customer complaints on priority basis to achieve sale volumes and enhance customers- satisfaction level.

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