Roles and Responsibilities:

- Sales Target Achievement:

- Leading the sales team to meet and exceed sales targets for the assigned region across all ice cream products within the general trade channels.

- Distributor Management:

- Building and maintaining strong relationships with key distributors, ensuring proper stock levels, and motivating them to achieve sales targets within their territories.

- Retailer Engagement:

- Actively visiting and managing relationships with small retailers, implementing promotional strategies, and ensuring optimal product visibility on shelves.

- Market Analysis:

- Monitoring market trends, competitor activity, and consumer insights to identify opportunities for sales growth within the general trade segment.

- Team Leadership:

- Coaching and developing the sales team, providing training on product knowledge, sales techniques, and customer service standards.

- Train frontline team on sales capability

- Sales Planning and Execution:

- Developing and implementing strategic sales plans, including promotional activities, pricing strategies, and distribution channel optimization.

- Reporting and Analysis:

- Tracking sales performance, analyzing sales data, and generating reports to identify areas for improvement and inform future sales strategies.

- Marketing:

- Execute local marketing activities and schemes, monitor competitor activities, key accounts, market trends, opportunities and future prospects and build strategies in consultation with the management team.

- Responsible to increase overall market share by increasing ND and WTD.

- Responsible for driving profitable growth by taking into consideration P&L balancing on monthly basis.

- Managing distribution cost as per AOP.

- Stock management & Operations:

- Stock control, should have strong hold on operations, know how much to order and intimate when the stock is low.

Required Skills and Experience:

- Proven track record of success in FMCG sales working with a leading Ice cream brand, particularly within the general trade/Modern trade channel.

- Strong understanding of the ice cream market, including seasonal trends and consumer preferences.

- Excellent communication and interpersonal skills to build strong relationships with distributors and retailers.

- Leadership abilities to motivate and manage a sales team effectively.

- Analytical skills to interpret sales data and make informed decisions.