- Strategic - Regional Sales Strategy: Develop and execute a regional retail & project sales strategy that aligns with the company's overall objectives, ensuring consistent growth and market expansion.

- Market Analysis: Continuously monitor industry trends and market dynamics, identifying opportunities and threats, and adapting the regional strategy accordingly.

- Market Share Growth: Set clear objectives for increasing market share within the region and take proactive measures to achieve them.

- Competitive Analysis: Keep a close watch on competitor activities and devise strategies to maintain a competitive edge.

- Financial - Revenue Targets: Achieve and exceed regional retail sales revenue targets, contributing significantly to the company's overall financial performance.

- Budget Management: Efficiently manage the regional budget, controlling expenses, and ensuring that financial resources are optimally utilized.

- Inventory Control: Oversee inventory management within the region, ensuring it aligns with demand and minimizes excess stock, contributing to cost efficiency.

- Customer/External Orientation - Customer Satisfaction: Maintain a strong focus on customer satisfaction, addressing customer needs and concerns, and ensuring a high level of service quality.

- Stakeholder Relationships: Develop and strengthen relationships with retail partners, architects, and other external stakeholders, fostering collaboration and business growth.

- Lead Conversion: Implement strategies to increase the conversion rate of leads into successful sales, enhancing the region's sales performance.

- Service Quality: Ensure that the retail network consistently delivers a high standard of service, enhancing the brand's reputation.

- People Orientation - Team Leadership: Lead, coach, and mentor a team of Channel Sales Managers, fostering a high-performance culture and achieving or surpassing sales targets.

- Team Development: Focus on team development by providing training and opportunities for skill enhancement and product knowledge.

- Motivation and Engagement: Drive motivation and engagement among the regional sales team, ensuring they are committed and enthusiastic in their roles.

- Talent Management: Recruit and retain top talent within the region, strengthening the retail sales force's capabilities and effectiveness.

- Core operational accountabilities - Efficient Sales Processes: Monitor and optimize the efficiency of retail sales processes and procedures, ensuring a streamlined and effective operation.

- Regulatory Compliance: Ensure the region's adherence to industry regulations and standards, maintaining compliance within the retail sales segment.

- Sales Pipeline: Collaborate with Channel Sales Managers to secure retail contracts and maintain a stable sales pipeline, contributing to consistent sales performance.