- Distributor calls : Conduct calls as per the agreed plan with each distributor. Review call cycle, reporting (weekly) on calls made and stock ordered for the team

- Distributor management : Build and maintain distributor relationships to grow regional sales

- Marketing : Work closely with distributors to develop & execute annual plan for promotions, advertising campaigns and retailer meets; Coordinate with the Marketing team to ensure that distributors are fully aware of and support planned promotions

- Merchandising : Provide merchandising assistance (i.e., through point of sale material, brochures, etc.) and advice to distributors in order to maximise sales

- Distributor investments : Ensure distributors have appropriate investments to cater to market needs (stock levels, credit, salesmen, etc.)

- Complaints management : Resolve product issues (such as recurring faults) at distributor level, arranging credits, replacement stock as required and providing feedback to Brand Managers for recurring issues; Ensure timely settlement of distributor issues like pending schemes/ discounts/ reversal of debit note, etc.

- Product intelligence : Provide support to develop products as per region's demands

- Exception approvals : Authorise and allocate transit damage rebates and credits effectively and within Company guidelines in order to maintain a positive relationship with distributors and maximise profitability. Report any exceptions to the Regional Manager

- Market metrics : Track distributor order fulfillment of demand generated from Retailers by the field force

- Competitor benchmarking : Benchmark market/ competitor best practices through ASMs & derive actionable recommendations from the same

- Distributor appointment : Scouting and appointing new distributors as per defined norms

- Distributor onboarding : Ensuring distributor gets all relevant post appointment support

- Distributor exclusivity : Ensuring adherence of exclusivity by designated exclusive distributors

- Market expansion: Motivate & lead ASMs & SOs to establish coverage, distribution and display objectives to meet Sales targets

- Targets : Cascade targets for team & provide necessary support such as coaching, feedback, training & development to meet targets

- Trainings : Provide inputson training needs for the team to Regional Manager/ HR

- Recruitment : Recruit and develop team members. Support HR in creation of a talent pipeline to ensure business continuity in case of attrition

- Mentorship and supervision : Mentoring, coaching and supervising the work of ASMs

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