Regional Business Development Manager - FMCG (7-9 yrs)
ROLE SUMMARY :
Responsible for the design, development and execution of Route to Market (RTM) and trade programs in the Region.
ROLE AND RESPONSIBILITIES :
RTM transformation:
- Design a detailed RTM plan for each area based on the demographic, trade and economic landscape
- Effective execution of RTM agenda in each area through an accelerated change management process and resource allocation
Measure the effectiveness of every RTM initiatives and do course corrections if needed Trade marketing :
- Co create, execute effective Trade promotion programs for Traditional trade while ensuring regional profitability
- Enable field Sales organization to execute trade programs to drive superior business results
- Design and deliver high impact visibility programs to generate demand across channel
- Work with Commercial Manager to ensure efficiency & effectiveness in all spends with respect to trade and in-store activation
- Brand- S&D : Footprint for the region
- Activate & drive key S&D metrics for the region
System Compliance and Capability development :
- Partner with Sales Training personnel and develop functional skills of the field sales team
- Build new age RTM skills for the field team through robust development programs
- Spearhead Sales Incentive Plan for the field sales organization and external field force
Immediate Manager Regional Manager
Second level Manager Sales Director
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
