The Role :

We're looking for an experienced Content Marketing Specialist, as part of the product team to drive and produce content. The Content Marketing Specialist will have to experiment with communicating a new financial product to a B2C audience, driving meaningful messaging in novel ways. The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market.

What you'll do :

- Create short-form and long-form content for the campaign calendar, including SMS, push notifications, WhatsApp, emails, etc.

- Assist in designing content marketing strategies and set short-term goals

- Assist in Ideating and planning the content calendar for the month and ensure timely execution of the same.

- Undertake content marketing initiatives to achieve business targets

- Edit, proofread and improve content

- Receive customer feedback and generate ideas to increase customer engagement.

- Support the Launch team in drafting online and offline collaterals for B2B events.

What we're looking for :

- Ability to understand and execute in a fast-paced environment

- Deliver engaging content on a regular basis and inspire team members

- Follow and implement best practices for content optimisation, such as finding and using relevant keywords, etc.

- Work with the relevant teams to develop content marketing ideas to push content to relevant TG.

- Take an active interest in analysing metrics for all published content.

- Use feedback to improve engagement metrics on social media and campaigns.

Who we are :

Refyne is India's first & largest Earned Wage Access (EWA) platform. We partner with organisations to enable their employees to retrieve their earned but unpaid salary whenever needed. Quite simply, we're reducing the month-long wait to get your salary to mere seconds.

We started Refyne to empower the Indian workforce to adopt financial wellness and model their lifestyle around it. Attaining real-life financial inclusion lies at the heart of our goal, fuelled by the drive to achieve positive social impact.

We aim to enable people by bringing transparent, accessible, and affordable means to finance right into their hands. We're not a loan app. Refyne's app lets users track, spend, and save their real-time earned pay anytime, any day, driven purely by their needs. We believe this access is every employee's right.

Refyne helps users understand their spending patterns, make wise money choices, and keep their debt in check. It uses sophisticated yet simple technology to keep users on top of their finances.

Refyne helps users avoid high-interest payday loans, microlenders, debt traps, and other financial traps and build financial resilience. Our highly scalable platform enables employers to proactively ensure their workforce's financial well-being and puts employees in the driver's seat to control their financial position. Refyne is building a sustainable financial future, encouraging participation in the formal financial ecosystem.

Refyne is the largest EWA provider in Asia, backed by marquee global investors like Tiger Global and DST Global. It has raised $106M in funding.

To learn more about Refyne and the us, visit :

https://refyne.page.link/linkedIn

https://refyne.page.link/twitter

https://refyne.page.link/facebook

https://www.refyne.co.in/