Refr is an early-stage social commerce startup.

- We aim to create a new way of doing business for everyone from small and medium to online & offline and even services & professionals.

- Our mission is to create new frontiers & become the leading social commerce platform in the world.

- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing manager will work with the marketing team, stakeholders, and vendors to launch campaigns on time and on budget.

Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

- Design, build and maintain our social media presence

- Clearly deploy brand message, presence, and position in the market

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimizes user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies

- Provide thought leadership and perspective for adoption where appropriate

Requirements :

- BS/MS degree in marketing or a related field

- Proven work experience in digital marketing is a must

- Experience with B2B, B2C, and SaaS-based companies

- Should have handled large budgets

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, etc.)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google AdWords campaigns and social campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online and offline marketing in the eCommerce space

Skills :

- Ability to work independently in a fast-paced environment

- Strong strategic, creative, and conceptual abilities as demonstrated by an outstanding portfolio

- You are an empathetic and critical thinker

- You have the drive and acuity to effectively handle pressure and responsibility

- Proven ability to collaborate successfully with cross-- functional partners. A collaborative approach in a fast-paced, agile environment with multiple stakeholders with strong project

- A specialist in your craft, but you recognize the importance of setting aside the time and space to learn and grow

- A growth mindset. You're open and receptive to feedback and can adapt quickly in a fast-paced environment.

- A sense of humor. You don't need to be a comedian, but playing board games and laughing over lunch keeps us energized throughout the day.

- Can provide an online portfolio, or PDF to share to help us learn about how you think and practice your craft. Please be sure to provide any necessary passwords; we can't advance your application without them.

- What's in it for you - Become part of our core team & its strategies in creating a 1st to the world product. Get a chance to grow and be a part of an immersive, inclusive and creative work culture at Refr.

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