HR Head at Redroom Technology Pvt Ltd
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Redroom Technology - Copy Writer - Sanfe (3-8 yrs)
Copywriter (Female)
Key responsibilities and accountabilities :
- To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across ATL, Digital & BTL.
- To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
- To understand the importance of telling stories
- To write short and long form copy, scripts, etc.
- To create and repurpose content for different usages
- To combine an authoritative voice and consumer education with comprehensive marketing integration
- To work closely with clients to create strong concepts from initial briefing
- To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence
- To maintain a high awareness of relevant trending topics and news to identify content opportunities
- To ensure consistency and quality across all written content
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