HR at Redcliffe Hygiene Pvt Ltd
Views:142 Applications:58 Rec. Actions:Recruiter Actions:16
Redcliffe Hygiene - Performance Marketing Role (3-5 yrs)
1. Paid Search Strategy :
- Strategize, plan and build out SEM strategy to scale and grow our the monthly tasks posted on the platform across goes globally.
- Responsible for budget allocation across Google and Facebook.
- Create a long-tail keyword strategy that maps to ad copy and landing page category strategy.
- Develop SEM creative strategies that map to the customer journey.
- Create and manage retargeting strategies.
- Explore other opportunities for driving growth with paid marketing channels and build business cases for new expansions.
2. SEM Campaign Management :
- Manage performance marketing channels with a focus on SEM and Affiliate Marketing. Responsible for implementing campaigns, adjusting bids, and monitoring performance.
- Drive growth in our performance marketing channels by efficiently scaling conversion volume through testing and optimizations.
- Exploration of new keywords and bidding strategies.
- Analyze the performance of campaigns and ad sets.
3. Data Analysis :
- Develop reporting structure for Paid Search and other performance marketing channels.
- Optimize campaigns based on campaign KPIs through testing initiatives including ad copy, keywords, bidding, landing page and targeting.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
