BTL Executive

Designation : Marketing EXECUTIVE

Industry : FMCG, Personal Care, Health & Hygiene

Functional Area : Sales & Marketing

Reports To : Sales Head

Location : Delhi - NCR

Company Profile :

Founded in 2017, Redcliffe Hygiene Private Limited is a pioneer in personal Hygiene space in India and Globally with 4 products. We- re a young company fighting the most pressing issue of Personal Hygiene with a range of hygiene consumables in the Indian Market as well as the largest seller of toilet hygiene product in the World.

In addition, the company exports products to Middle East, Africa, South East Asia and Pacific region. Redcliffe hygiene is 100% India owned with our CEO and senior staff having excess of 40 years- experience in this nature of business, we intimately understand the consumer problems and behavioral drivers within the Indian marketplace and are continuously expanding our customer base through partnership. Our products specifically perform to the unique requirements and standards across India's broad Industry base.

Our customers also include Public Places such as Hospitals, Restaurants, Malls, Shops etc. and transportation providers such as Airlines and railways, other customers include corporates, Government etc.

Job Description :

- Designing and implementing marketing plans for augmenting the business volume by enhancing the brand visibility and volume

- Product Promotion and marketing segmentation

- Handling appropriate media selection for advertising new product launch campaigns

- Executing all in-house advertising activities which include developing campaign strategy, roll-out plans and evaluation

- BTL activities along with product placement, promotion and marketing

- Develop marketing calendar for special projects maintaining he budgets and cost to projects.

- Vendor Management and managing end-to-end exhibitions

Professional Qualifications :

- More than 2-3 years of experience with BTL activities in Delhi NCR Region

- Work experience with an FMCG/CPG/OTC organization.

- Graduation must.

Competencies :

- Strong competence in BTL advertisement marketing, as well as, deep knowledge of BTL advertisement suppliers

- Strong capabilities in coordinating the supplier's chain

- Should possess a dynamic and professional approach

- Energetic, Versatile and creative problem solver

- Should be a multitasker who pays strong attention to detail

- Effective communication, presentation skills and negotiation skills

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