HR at Redcliffe Hygiene Pvt Ltd
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Redcliffe Hygiene - Area Sales Manager (3-5 yrs)
Area Sales Manager
Industry : FMCG, Personal Care, Health & Hygiene
Job Description :
To manage sales and distribution of a personal hygiene brand by appointing distributors, hiring salesforce and working with them in the field.
Responsibilities :
- Develop business in the states to achieve short and long term objectives along with planning and leading new business opportunities.
- Responsible for planning and driving sales product-level revenue in designated channel/city or state.
- Appointing distributors, hiring sales staff (TSMs/Sales Officers), store promoters and merchandiser as per the plan.
- Design route/beat plans for TSMs/SOs and distributor's staff based on market potential.
- Track sales performance against targets on a daily basis and take corrective action.
- Work with TSMs/SOs across their markets in the field to improve secondaries and tertiaries.
- Track competition and suggest proactive steps to be ahead of the competition.
- Keeping the team motivated, providing guidance, monitoring performance.
- Identify other B2B sales opportunities and ensuring repeat business from the same.
- Coordinate with marketing staff for brand building, signage and liaise with various agencies for trade marketing opportunities.
- Ensuring a streamlined payment cycle, proper risk mitigation using PDCs and Security check, and ensuring no defaults.
Professional Qualifications :
- MBA or PG with a minimum of 5 years of relevant experience.
- Worked with an FMCG/CPG/OTC organization. Lead a team of minimum 4 people.
Competencies :
- Strong understanding of General and Modern Trade along with a commercial
- Strong written and verbal communication skills, complemented by excellent attention to details, follow-up and organizational skills
- Ability to work under pressure, meet deadlines and drive projects to completion
- Self-motivated, Action-oriented, Planning and organizing skill, and Stakeholder management
- Able to build and maintain lasting relationships with other departments, key business partners, and government agencies.
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