Rebel Foods - Marketing Executive (1-3 yrs)
We are looking for a talent to work for a high-growth, disruptive and technology-led business that is ready to transmute by being a self-starter. A creative thinker with strong analytical ability, data-driven thinking, cognizance of business strategies, and good communication skills.
About Us :
World's leading consumer companies are all internet / technology / new age companies - Amazon (retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify (Entertainment). The only sector, where traditional companies are still the largest ones is restaurants. McDonald's market cap is 130 BN USD. With Food Delivery growing exponentially world wide, there is an opportunity to build world's most valuable restaurant company on the internet, superfast. We have the formula to be that company. Today, we can safely say we are world's largest delivery only / internet restaurant company, and by a wide margin. At 1100+ individual internet restaurants, in 15 Indian cities, we have indeed come a long way in the last 24 months. It's still Day 1, but we know we are onto something very, very big. We have a once-in-a-lifetime opportunity to change a 500-year-old industry. For more detail on how we are changing the restaurant industry from the core, using the power of internet, please refer below. It's important reading if you want to know our company better and really explore working with us:
https://medium.com/@jaydeep_barman/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8
While after reading this, the WHAT would be pretty clear, we would also want you to go through the HOW part, which is not just about the Multi-brand business model, but the - Way of working- a.k.a - Values- at REBEL foods. These so-called values are not mere A3 printouts hung up on wall but actually the sugar-phosphate backbone of the DNA of each one of us making this happen (finally we made you open the google tab, at least for few of you). This is the only OLD part of ours we retain in our journey of achieving NEW milestones and frontiers day in and out.
https://www.slideshare.net/JaydeepBarman/culture-rebel
Job Responsibilities:
1. He/She will manage all paid campaigns on Google, Facebook & You tube as well as other search and display marketing engines.
2. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
3. Perform ongoing paid keyword discovery, expansion and optimization.
4. Research and analyse competitor advertising links
5. Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
6. Track, report, and analyse website analytics and PPC initiatives and campaigns
Please share a brief write-up about your marketing experience.
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