Have a creative vision? Can you lead an army of artists, designers, photographers and videographers but have a head for business? You might be ready for a creative lead's job at Rebel Foods. With over 10 national food brands and more building up, we seek a driven, inspiring individual to lead our design and production team to new avenues of innovation and customer delight.

A great Creative head is not just a jack of all trades, but a master of them as well. Their job is to change consumer behaviour by forging ideas at the convergence of cultural relevance,product value, and customer needs.

The Challenge and Objectives for the Role

At Rebel Foods, your Creative potential would exist in the thought space where purpose,skill, and clarity meet together in unison.

- But how does one indulge a distracted customer base, looking for new options to eat every day?

- The good guys at our kitchen are innovating daily so that every dish we make, tastes true to the perfection we strive for. How do we make the world know that through clutter breaking communication?

- We nurture not one, not five, but 10+ brands currently. As we scale upwards, the need to communicate at a faster pace becomes obligatory.

- While marketing spends will always be questioned by shoe string budgets, crafting highly impactful creatives is the need of the hour.

A critical piece of our business model is - 1 Cloud Kitchen = Multiple Restaurants- .

That means advocating for multiple brands, which further requires thinking like multiple personalities. Schizophrenia still has it's boundaries - no limitations. This job doesn- t give you the luxury to lose yourself like a drunk artist in a cold winter night, but insteadchallenges you (that's if you make the cut) to build a strong community of aspirers, believers- in short, happy impulsive foodies!

As a Creative Head, below are the key expectations from the role:

- Understanding the brand's requirements and core messages and target audience.

- Familiarizing themselves with the old and upcoming dishes (our products), target audience and competitor activities in the market for all brands.

- Capture great product shots and conceptualize high decibel brand videos.

- Reviewing progress of deliverables and pushing for the best creatives until the deadline.

- It's not all about creative talent, a fundamental aspect to the role is having the ability to foster the best possible creative environment

- Be open to influence, inspiration and the expertise of the people around them,appreciating their talents, strengths and weaknesses, whilst maintaining a clear vision of delivering a message that speaks directly to our consumers

- Supervise a cross-functional team of graphic designers,photographers/videographers, and illustrators in the strategic development of messages and deliverables

Given that we aren- t an agency, and being on the brand's side of things, this role demands ownership and taking responsibility for the salience of each brand under REBEL foods.

Other Specifics:

Skillset:

Unlike any other job opening, stating that one must keep an eye on any changes to the media landscape that will influence concepts and make projects innovative and fresh. A professional outlook is also required to handle any creative amendments requested by colleagues, and meticulous research skills will ensure all designs are culturally and emotionally impactful.

One key trait that we would expect our Creative Rockstar to demonstrate is the spirit of entrepreneurship (one of the most overused words across JDs, though only a few end up living up to it). After all, this is what has enabled building REBEL foods to what it is today and would be essential to help build our brands across these platforms with cut throat competition and clutter of brands.

Background :

A seasoned professional with experience in ATL as well as Digital campaigns and a bag of awards would surely be preferred.

Compensation: There is no price for a talented visionary, in short you will be well paid. Also,we offer a great work environment and complete autonomy.

Hierarchy: You will report to the Associate Vice President - Brand Communications and be part of the core communications team in enabling Rebel Foods to continue growing it's stickiness in every consumer's mind and heart.

About Us :

World's leading consumer companies are all internet / technology / new age companies -Amazon (retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify(Entertainment). The only sector, where traditional companies are still the largest ones is restaurants. McDonald's market cap is 130 BN USD. With Food Delivery growing exponentially world wide, there is an opportunity to build world's most valuable restaurant company on the internet, superfast. We have the formula to be that company. Today, we can safely say we are world's largest delivery only / internet restaurant company, and by a wide margin. At 1100+ individual internet restaurants, in 15 Indian cities, we have indeed come a long way in the last 24 months. It's still Day 1, but we know we are onto something very, very big. We have a once-in-a-lifetime opportunity to change a 500-year-old industry.

For more detail on how we are changing the restaurant industry from the core, using the power of internet, please refer below. It's important reading if you want to know our company better and really explore working with us:

https://medium.com/@jaydeep_barman/how-to-build-1000-restaurants-in-24-months-the- rebel-method-cb5b0cea4dc8

While after reading this, the WHAT would be pretty clear, we would also want you to go through the HOW part, which is not just about the Multi-brand business model, but the - Way of working- a.k.a - Values- at REBEL foods. These so-called values are not mere A3 printouts hung up on wall but actually the sugar-phosphate backbone of the DNA of each one of us making this happen (finally we made you open the google tab, at least for few of you). This is the only OLD part of ours we retain in our journey of achieving NEW milestones and frontiers day in and out.

https://www.slideshare.net/JaydeepBarman/culture-rebel

Now that you have survived after such a long read and are still determined (if at all) to take the onus of being The ONE (assuming you firmly believe that you have it in you with proven track record), please reach out with your background and a few lines about why this is interesting for you to explore.

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