HR at Real Time Data services
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Real Time Data Services - Email Marketing Specialist (3-5 yrs)
Job Description :
- Email Marketing Specialist is responsible for creating email marketing campaigns to promote our products/services.
- He/she should be able to conceptualise and create nurturing flow, scheduling, executing, and reporting the performance.
Roles and Responsibilities :
- Create email marketing campaigns to promote products or services.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are sent in proper form and template.
- Develop a personalisation strategy.
- Send messages to those who have opted in for messages.
- Ensure messages are mobile-friendly.
- Create database of emails for lead generation.
- Purge non-deliverable email addresses and opt-outs.
- Include persuasive 'call-to-actions' in advertisements and promotions.
- Track and analyze direct and interactive email marketing campaigns.
- Use statistical analysis and reports to create campaigns.
- Coordinate and monitor the maintenance, integrity, and security of several databases.
Desired Skills and Experience :
- Minimum 3 years of work experience
- Familiarity with relevant tools e.g. Mailchimp, Zoho Campaigns, etc is an added advantage.
- Excellent analytical skills with a data driven approach
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