ReachLocal India is a subsidiary of ReachLocal Inc. (USA). Our services form the backbone of the sales teams across 5 continents giving them the confidence of turnaround times and quality assurance. With our constant efforts to provide the best value to our advertisers, the team grew from less than 10 people in 2006 to 350+ employees by 2019. The company offers online marketing products and solutions in three categories: digital advertising, software, and web presence. The company's operations are in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Austria, Brazil, Mexico, and India.

In August 2016, ReachLocal was acquired by Gannett Co. Inc. (NYSE: GCI). Gannett is the largest local newspaper company in the United States. Gannett's local daily brands plus the iconic USA TODAY reach a digital audience of nearly 140 million each month.

In November 2019, Gannett was acquired by New Media Investment Group, operations continue under the Gannett name. This acquisition makes the combined company the largest newspaper publisher in the United States.

ReachLocal is the go-to destination for anyone looking for a career in digital marketing in Mumbai, India.

Job description :

- The candidate must be flexible and able to multitask across a variety of job duties

- Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues

- Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set

- PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates

- SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.

- Ensure team completes all task assigned by respective account managers and meets the SLA defined

- Ensure team meets its annual objectives

- Coaching and development of team members

- Manage career roadmap for team members

- Complete audits for the team assigned as per sample size agreed with the reporting manager

- Resource planning to ensure capacity is maintained at optimum level

- Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved

- Work closely with Quality & Training teams to drive continuous improvement initiatives

- Participate and contribute in calls with International teams, operational team meets & training sessions

- Look for areas of opportunity / gaps in process to improve efficiencies

- Work overtime when needed to meet critical deadlines

- Complete adhoc tasks and projects as needed

- Candidates from BPO background with strong experience in operations and team handling are welcome to apply.

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