- ReachLocal India is a renowned digital marketing operations company providing digital solutions to small and medium-sized advertisers and is dedicated to helping businesses maximize their online potential and connect with their target audiences. With a rich history in digital advertising, ReachLocal India specializes in creating and implementing data-driven strategies that enhance online visibility, drive website traffic, and boost conversions for businesses of all sizes. The company's operations are located in the United States, United Kingdom, Canada, Australia, New Zealand and India. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 700+ employees in 2023.

Company URL : www.reachlocal.com; www.reachlocalndia.com

- We are part of Gannett - USA Today Network, which is one of the largest-selling newspapers in North America. REACHLOCAL India specializes in two major areas: Print and Digital advertising. Graphics, imaging, pagination, and layout of print advertisements. In terms of digital advertising, we provide SEM, SEO, and social media advertising.

Job Summary :

- Part of the Middle Management Team, Team Lead - Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices. The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.

Job Description :

- The candidate must be flexible and able to multitask across a variety of job duties

- Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues

- Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set

- PPC : Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates

- SEO : implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.

- Ensure team completes all task assigned by respective account managers and meets the SLA defined

- Ensure team meets its annual objectives

- Coaching and development of team members

- Manage career roadmap for team members

- Complete audits for the team assigned as per sample size agreed with the reporting manager

- Resource planning to ensure capacity is maintained at optimum level

- Publish Weekly/Monthly Dashboard on SLAs / KPIs achieved

- Work closely with Quality & Training teams to drive continuous improvement initiatives

- Participate and contribute in calls with International teams, operational team meets & training sessions

- Look for areas of opportunity/gaps in process to improve efficiencies

- Work overtime when needed to meet critical deadlines

Key Attributes :

- Good execution and managerial skills

- Ability to prioritize workload & meet deadlines

- Focused and detail-oriented

- Adaptability/Ability to Multitask

- Good communication skills (written & spoken)

- Good Ms Office Skills/Presentation Skills

- Open to Feedback & Suggestions

- Strive for excellence and can take quick decisions

- Ability to drive and motivate the team to excel

Key Competencies :

- Good understanding of Online Marketing Industry (International)

- Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing

- Google AdWords/Google Analytics/Yahoo Bing Certified preferred

Qualifications & Experience :

- Graduation Mandatory

- Overall experience of a minimum 7 years

- Last 2 years in managing a team of at least 5 to 6 members

- Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible

- Online/Digital, E-commerce, Direct Marketing- Online Lead Generation Industry experience preferred

Perks and Benefits :

- Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility.

Location : Goregaon East, Mumbai - India

Schedule : Full-Time

Shift Timing : 9:30 AM to 6:30 PM (Mon to Fri + 1 Saturday /month working)

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