HR Executive at Reach Local
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Reach Local - Manager/Team Leader - Search Engine Optimization (5-8 yrs)
Job Description :
- The candidate must be flexible and able to multitask across a variety of job duties
- Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
- Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
- PPC : Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
- SEO : implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
- Ensure team completes all task assigned by respective account managers and meets the SLA defined
- Ensure team meets its annual objectives
- Coaching and development of team members
- Manage career roadmap for team members
- Complete audits for the team assigned as per sample size agreed with the reporting manager
- Resource planning to ensure capacity is maintained at optimum level
- Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
- Work closely with Quality & Training teams to drive continuous improvement initiatives
- Participate and contribute in calls with International teams, operational team meets & training sessions
- Look for areas of opportunity / gaps in process to improve efficiencies
- Work overtime when needed to meet critical deadlines
- Complete adhoc tasks and projects as needed
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