RBL Bank - Manager - Digital Marketing/Campaign Management (5-15 yrs)
A. Position Purpose
- Contribute towards scaling up digital acquisitions for various bank product verticals using digital channels and social media
- Act as a subject-matter expert; examining and recommending changes to current digital acquisitions ecosystem
Position Responsibilities :
Senior Key Responsibilities (Please mention all the responsibilities expected from the incumbent to perform)
- Develop integrated marketing campaign strategies that use digital channels effectively thereby achieving campaign objectives & generating qualified leads.
- Hands on experiences to drive FB business manager and Google Ads Manager campaign consoles for digital acquisitions and increasing the lead funnel.
- Manage the implementation, tracking and measurement of campaigns thru analytics, on time and optimize them.
- Co-ordinating internal teams/stakeholders for Ad text/banners, landing pages and website communication for the various campaigns.
- Collaborating with the call-center/sales teams for analysing campaign results and optimizing conversions
- Collaborate with media agencies to actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive sales volume through the paid search channel.
- Essential knowledge of Campaign Mgmt tools, Web Analytics, CRM, Marketing Automation tools, LMS, SEO & Social Media
- Excellent knowledge of Search Engine Optimization to increase organic traffic and leads.
- Provide status reports by collecting, analyzing web analytics data to obtain meaningful data and trends.
- Stay abreast of new paid search engine marketing developments and opportunities in the SEM domain and incorporate into on-going campaign management.
B. Qualifications and Experience Requirement
Qualifications :
Essential - Graduate / MBA or PGDBM (Marketing
- Interpersonal/collaboration skills
- Time management & Problem-solving skills
- Quantitative and user behavior analysis skills
- Knowledge of MS Office tools, Campaign Mgmt tools, SEO, Marketing Automation and Analytical tools
Experience :
- Essential - Experienced in all stages of the digital marketing process from lead generation to conversion
- Preferably worked in banking sector managing digital lead generation campaigns
- Plan digital strategy for building the business via identifying customer segments, designing marketing calendar, lead management
- Candidate having 5-8 yrs experience in Campaign Management at digital space as an individual contributor
a. Skills
Skill Attribute :
Knowledge of FB Business Manager, Google Ads Manager, SEO, SEM, Programmatic campaigns, PPC campaigns, Email Campaigns, Campaign Analytics, Marketing Automation tools, CRM, Lead Management Systems and Campaign Management tools and Social Media
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