RawData Technologies - Executive - Digital Marketing (2-5 yrs)
Roles & Responsibilities :
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Manage organization's website and optimize content for the website and social networking channels such as LinkedIn, Twitter, Instagram, etc
- Track the website traffic flow and provide internal reports regularly.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Promote the company's products and services in the digital space.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Requirements :
- 2 - 5 years of experience as a Digital Marketing Executive.
- Experience in article writing, business writing and content development.
- Proven working experience in digital marketing, particularly within the industry.
- Experience in developing and implementing digital marketing strategies and identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website and marketing analytics tools, SEO/SEM, Google Analytics, WebTrends and CRM software. Should have working knowledge of ad serving tools.
- Good knowledge of all different digital marketing channels.
- Experience with online marketing tools and best practices.
- Solid knowledge of website and marketing analytics tools, SEO/SEM, Google Analytics, WebTrends and CRM software. Should have working knowledge of ad serving tools.
- Great interpersonal and communication skills.
- Familiarity with web design tools is an added advantage.
- Bachelor's degree with expertise in Marketing, Digital technologies or relevant fields.
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