Role Description

We need a dynamic and experienced candidate who can awaken the interest of the audience and perpetuate long-term business relationships.

Job responsibilities:

- Be actively involved in SEO efforts. Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.

- Email marketing - Develop content for press releases / other print and electronic testimonials/ promotional emails etc. with a focus on keyword density, keyword prominence, and proximity.

- Content Marketing - Communicate with internal and external stakeholders, showcasing the projects and achievements on the organization's social media /online portal, etc. to ensure prominence of Ratna Sagar and its products amongst the academic and trade fraternity.

- Sales promotion through digital collaterals.

- Analyse and optimize website user/visitor/audience footprints.

- Key online and offline retail tie-ups for authors/titles, promotions for individual books/series including packaging, special prices, especially on Flipkart, Amazon, Kobo etc.

- Explore new media like e-commerce platforms for innovative marketing and publicity campaigns.

- Event management: co-ordinate in managing all the events that the company need from successful author events like readings and book launches, exhibitions and fairs, literary fests.

- Collaborate with designers to improved user experience. Monitor competition and prepare frequent competitor analysis.

- Social Networking - Manage and enhance presence on social networking sites including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other similar community sites for a lasting digital connection with viewers & and client touch points.

- Create promotional offers and checking to see that these are uploaded precisely.

- Create frameworks that transform our social media sites into highly profitable platforms.

- Prepare reports and analyse conversion numbers.

- The candidate should be able to write/create content on his/her own.

Profile of an ideal candidate

- 15-18 years of proven experience as Digital/Online Marketer

- Qualification - Preferable a Post Graduate in sales, marketing or a related field

- Relevant knowledge & experience of

- Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools

- Google Analytics, Webmaster tools

- Data analysis.

- Paid social media advertising

- Email marketing.

- Search engine marketing.

- Content marketing.

- Should be able to manage blog design & posting, article publishing, RSS feeds, forum listing, etc.

- Should be able to work on off page & on page.

- Excellent written and verbal communication skills

- Attention to detail and ability to deliver high-quality work under tight deadlines.

- A tech savvy and intuitive with great ideas to reinforce our marketing campaigns.

Important

- 5 days working - work from office

- Compensation - Per the industry standards

- Role type - Full time/regular/Permanent

- Selection process - Selection process requires the candidate/s to come to the HO in Delhi for the interview.

- Location - Mukherjee Nagar, Delhi (nearest Metro station - GTB Nagar). 10 mins distance from there.

- Association with a brand with Pan India presence and nearly 4 decades of roots.

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