Rasta - Copywriter (1-4 yrs)
Rasta is a 9 years young design and communication consultancy. We are a strategy focused creative studio doing impactful work driven by our culture first approach in order to provide creative solutions.
Job Description : Copywriter, Gurgaon
Position Summary :
- A copywriter has that magic wand which can make people laugh, cry, inspire, change their mind and all of this in a few words. The best copywriter takes the reader on an excursion that educates while it convinces.
- We're looking for creative writers who know their 'there' from their 'their'. In other words, a creative team player, talented wordsmith, and grammar sleuth to write clear and concise copy.
- You will be responsible for developing marketing and communications content that will separate the brands we work on from the herd.
- We have a diverse range of clients across sectors like FMCG, Retail, Hospitality, Health & Tech. Our portfolio consists of brands such as Epigamia, Accor, The Souled Store, UnitedHealth Group, and Plush, to name a few.
KEY RESPONSIBILITIES :
- Copywriting for all media (Video scripts, social media, digital, print, branded articles, blogs, etc.)
- Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
- Be proficient in both long copy and short copy formats
- Ensure that all products are proofed and ready for delivery or posting
- Prepare files and concept boards for client review and presentation.
KEY REQUIREMENTS :
- Bachelor's degree
- 2-4 years of copywriting experience in a creative agency
- Excellent written and verbal communication skills
- Highly organised with attention to detail
- Quick learner with versatile writing style.
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