Head - Marketing at RapiPay Fintech Private Limited
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RapiPay Fintech - Manager - Digital Marketing (5-8 yrs)
Expectations & Deliverables
- Assist in formulating and delivering the organization's digital marketing plans
- Responsible for managing all digital assets of the company- website, mobile app, social media platforms
- Engage with and manage Digital Marketing agencies, creative/production agencies, individual publishers and other vendors
- Lead content strategy for the organization, drive organic traffic to the website and downloads of mobile app
- Create and drive customer retention and cross-sell strategies
- Drive channel wise customer acquisition and retention; deliver best in class cost per lead/sale
- Online Reputation Management & monitoring responses on social media
- Monitoring & reporting performances of campaigns
- Must have good knowledge of analytics & other tools
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