Rapido - Retention Campaign Specialist (2-4 yrs)
Our Cause :
Rapido is India's largest bike taxi player focused on solving the first and last mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India.
We believe that 2 Wheelers are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4-wheelers.
We have operations in close to 100 cities and are the undisputed market leader in this space.
Role and Responsibilities :
- Execute marketing campaigns across different channels like email, SMS, and Push notifications etc.
- Design and implement customer engagement journeys.
- Optimize and track performance of campaign metrics and trends such as view rates, CTR, conversion rates etc.
- Execute offers and discounts on the platform for customer retention.
- Coordinate with all key stakeholders for effective execution of engagement campaigns.
Education and Experience :
- 2-4 Years of experience in CRM/CLM marketing
- Good understanding of email/SMS/PN campaigns with hands on experience on customer engagement platforms like CleverTap, MoEngage etc.
- Exposure to SQL/ Python would be an advantage
- B.tech /M.tech/MCA ( any technical degree)
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