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20/03 Pushpa
HR Manager at Rapido

Views:248 Applications:73 Rec. Actions:Recruiter Actions:1

Rapido - Remarketing Role (3-4 yrs)

Bangalore Job Code: 67668

Summary :

This position will work as part of a cross-functional team made up of marketing, retention and 3rd party vendors (ad platforms). The individual will be responsible for conceptualizing, planning and implementing remarketing strategies for our audiences.

Responsibilities : 

To come up various audience segments : active, inactive, uninstalled users and create campaigns to target them and convert them to transactions.

Drive campaign management service quality, client retention & growth : Use of data and analytics to deliver marketing efficiencies.

Platforms : Google, Facebook, 3rd party vendors

- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment.

- Understand client challenges around driving traffic, customer acquisitions and/or revenue & map their business requirements to our solutions and services in the paid channel marketing domain.

Requirement :

- Minimum 3+ years of experience in digital marketing.

- Preferable from B2C start-ups.

- Immediate joiners have added advantage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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