We are a very successful luxury womenswear brand with stores in Delhi and Mumbai. We also have a small but growing online presence. We are aggressively expanding our online business. We are looking to hire someone to head our Digital Strategy.

Digital Marketing Manager's responsibilities include:

- Assisting in the formulation of strategies to build a lasting digital connection with consumers

- Planning and monitoring the ongoing company presence on social media

- Launching optimized online advertisements to increase company and brand awareness

Job brief :

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of our brand and designer wear through digital channels is complex, yet very rewarding.

The candidate should be passionate about marketing and technology, well-versed in the concepts surrounding digital marketing and sales processes, be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Insta etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight into online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendors

Requirements :

- Proven experience as Digital Marketing Executive

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

- BSc/BA in marketing or relevant field

- Staying or willing to relocate to Gurgaon

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.