We are looking for a young professional to join our Marketing team. We're looking for people who are incredibly hungry, passionate, smart, fun to help us achieve our vision. The candidate should have a passion for online education and learning, familiarity with digital marketing and new media, and should be a great team player.

We are looking for highly motivated individuals who are self-driven, independent and take initiative.

Job Summary:

This position will be responsible for all of myLearn's marketing as it relates to our user acquisition and growth. This will include, but is not limited to: developing new inbound marketing channels and opportunities, digital marketing, affiliate marketing. Content and inbound marketing typically drives a tremendous amount of user acquisition for us.

Responsibilities:

- Drive digital marketing strategy: Design and execute brand activation and engagement campaigns across the user funnel via multiple channels including advertising (online + print), PR, social, webinars, and more;

- Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), and content marketing;

- Manage all social media properties and the product website

- Responsible for the continued success and growth of the email/CRM channel;

- Analyze and optimize conversion funnels and sign-up rates for all online marketing efforts. Use data and analytics, to measure, learn and grow;

- Adopt growth hacks and strategies successfully used by other startups & ecommerce brands; poach best-practices and creative tactics;

- Work with the design team to produce campaign creatives and manage creative pipelines; and

- Manage vendors (digital agency, SEO agency, affiliates)

Knowledge, Skills, and Abilities

- Excited about joining a team of passionate individuals trying to solve real problems;

- Superb written communication and copywriting skills (you should have a sharp eye for headlines and marketing copy);

- Knowledge of digital media and be at the forefront of trends in digital marketing;

- Highly creative thinker; Strong sense of design;

- Excellent project management skills and attention to detail (you will need to manage campaigns, tight deadlines, work with different stakeholders and deliver);

- Hands-on experience with digital marketing, online/e-commerce growth and user acquisition tools, including web analytics, email marketing, search marketing, social media, as well as conversion marketing;

- Experience with key online marketing tools to get the most out of online marketing tools like Facebook Advertising and Insights, Google Adwords, heat map tools, Omni-channel marketing technologies;

- Experience with Marketing Technologies such as Marketing Automation, Email marketing tools (Mailchimp), building landing pages;

- Experience with analytics tools (e.g. Google Analytics, Other), A/B and multivariate testing, and Multi-channel (online and offline) attribution and testing;

- Experience with website behavior and customer experience analysis, coordinating tags, tracking parameter implementations;

- Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and a minimum one year experience measure success of SEM/PPC

- A passion for online education and/or consumer internet products

Credentials and Experience:

- Graduate or post graduate in any stream; a degree in Marketing, Math, Economics, Computer Science is highly preferred;

- 2-4 years digital marketing experience at a consumer internet company or startup; and

- Strong analytical capabilities with experience making data-driven marketing decisions.

Compensation:

- We offer a competitive salary commensurate with the candidate's level of experience and skill.

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