Director - Recruitment at RailYatri.in
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RailYatri.in - Ad Operations Specialist (3-8 yrs)
We are currently looking for an Ad Operations to join our team in Noida office. RailYatri is a fast growing consumer brand & innovator in the long distance travel domain. The company has consistently out-performed the market to emerge as the leading travel platform for travellers in India. Our innovative approach has set the new standard on traveler acquisition and engagement models, and we are now growing our marketplace to meet the demands from our existing travelers.
What we are looking for-
- Responsible for day-to-day setup, optimization and reporting of programmatic campaigns
- Monitor campaign performance to ensure contract fulfillment
- Ensure ad campaigns meet delivery and ROI guidelines
- Act as primary point of contact for ad operations issues
- Work with Management to resolve creative and inventory issues
- Troubleshoot and reconcile third party impression discrepancies
- Coordinate creative testing and implementation for all campaigns by collaborating with clients, technical teams, editorial, creative, marketing and sales as necessary
- Provide campaign performance reports and financial data to internal/external clients as required
- Contribute to the on-going improvement of mobile ad products, trafficking processes, order fulfillment, cost management, etc.
- Investigate new ad technologies and network enhancements (targeting options, cost reduction etc.)
- Meet and coordinate with vendors, creative and tech team as required
Requirements :
- Excellent DFP skills
- Familiarity with DSP's, SSP's, RTB platforms and Ad Exchanges
- Strong understanding of 3rd party ad tags and technologies
- Working knowledge of HTML/CSS and JavaScript coding languages
- Knowledge of Facebook Ad Network(FAN), prebid strategies and it's integration with DFP
- Experience with running Video campaigns with VAST/VPAID tags
- Experience or knowledge of mobile ad serving platforms
- Knowledge of Rich media technology and experience working with Rich media vendors
- Proven ability to accommodate evolving responsibilities and last minute changes
- Experience working with the following tools: Excel
- Great attention to detail, analytical and communication skills
- Demonstrable passion for learning new technologies and data by-products
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