RailYatri - Manager - Search Engine Optimization (4-7 yrs)
Roles and Responsibilities :
- Overall site development, QA, website Analysis, SEO competitor analysis, creation of new SEO strategy and its implementation. Increase shoppers and organic visits, Improve keyword positioning from competitors for both Intrcity.com and RailYatri.in (Dweb & MWeb)
- Understanding of Google Webmaster tool, Firebase, and Google Analytics for extraction of data on monthly basis, preparation of monthly reports in Excel and PPT.
- Keyword Analysis, Do Authority Building by maintaining Blog, lens, wordpress, Twitter and Facebook for Off-Page, Creation of Link-wheel and their optimization.
- Understanding Google SERP, and regular Search algorithm updates by Google.
- Web Page Analysis including Image Quality, addition of Alt tag, Header Tag, SEO Content, Anchor Text, Creation of Title Tag, Meta tags, Keywords, Footer, Header, Sitemap.
- On-Page Includes Keyword research from Google Adwords, Keywords tool, creation of Meta Tags accordingly, Image optimization, creation of Xml Sitemaps, HTML Sitemaps. Site Verify by submission on Google webmaster, Bing Webmaster, Yahoo Site Explorer.
- Off-Page Includes Creation of Link Wheel, Directory Submission, Blog Posts, Creation of Lenses, Social bookmarking, deep linking, Forum Posting, etc
- Website Analysis and its optimization strategy changes according to the report drawn from Omniture and Google Analytics.
-Preparation of Microsites Monthly Report PPT, from Omniture, Google Analytics, Heatmaps, etc.
ORM- Online Reputation Management :
- Complete SEO of brand Microsites
1. Candidates should be from the B2C product based company/internet-E-commerce.
2. Must have experience in SQL/HTML/CSS
3. Must have experience in Content Writing (Not optimization).
4. Profiles/CV must contain their writing Links/Blogs.
5. Team Handling experience is must, not on papers will work.
6. Good in Analytics, should be a data driven person.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
