RailYatri - Campaign Manager (3-7 yrs)
Key Responsibilities:
- Owner of the relationship with the customer across all channels like Email, push & desktop notification etc.
- Executing all digital marketing & social campaigns
- Conceptualize and plan creative campaigns across channels (email, push,desktop) based on the objective and audience segmentation.
- Plan and maintain a weekly/ monthly campaign calendar across channels.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance
- You should be able to flex with business needs: copywriting, content strategies,email/push, distribution activities
- Drive App downloads, through various mobile marketing and referral initiatives
Desired Profile:
- 3 years + of relevant marketing experience or related roles preferably in mobile first,B2C consumer internet organizations.
- Experience of Google Adwords / FB Marketing to manage large scale campaigns.
- Well-versed in performance marketing, conversion, and online customer acquisition
- Understanding of data flow, data funnels and how to assess user behaviour with data and find actionable insights
- Handson experience with tools such as Google analytics, Firebase, Clevertap,MoEngage etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
