RailRestro - Executive - Search Engine Optimization (1-2 yrs)
Responsibilities :
- Working with the rest of the client team, help define scope and recommended approach for major digital projects for Railrestro.
- Serve as thought leader in aligning SEO strategy with a Railrestro business goals and objectives.
- Drive high level link building and digital outreach within the total marketing ecosystem.
- Help guide clients in defining their digital vision.
- Where necessary, help structure and present recommendations to senior client leadership for approval
- Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm.
- Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition.
- As appropriate, play an active role in new client acquisition and new business presentations.
- Lead digital "evangelization" initiatives within the firm.
- Provide methodological support, coaching, professional development and training to staff.
- Participate in evaluating the digital IQ of potential associates
Requirements :
- 1+ years experience in SEO
- Certified in Google Analytics (Preferred)
- Tools and analysis of digital marketing reports and formulation of digital marketing approach.
- Passion for knowledge of technology and digital marketing.
- Team player with the confidence and integrity to earn client and internal team confidence quickly.
- Ability to thrive in an entrepreneurial environment.
- Strong familiarity with digital metrics.
In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics.)
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