HR Manager at Swmabhan Commerce Private Limited
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Rage Coffee - Performance Marketing Specialist (4-10 yrs)
- Design and oversee all aspects of our paid media campaigns.
- Develop, monitor and optimise campaign budgets.
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important metrics that affect the traffic, service quotas, and target audience.
-Work with your team to brainstorm new and innovative growth strategies.
- Run e-Commerce campaigns on Facebook, Instagram, google and Digital Marketing programs across platforms, advertising and native content formats.
- Make brand digitally discoverable with combined weaponry of Campaign Objective Analysis, Platform-wise .Strategy Planning, Campaign Designing & Optimisation and appropriate Keyword Selection.
- Deep-dive into consumer mapping and drive the optimal media mix by allocating budgets across performance platforms like Google, Social Media YouTube, .Programmatic Buying Platforms.
- Optimise all digital assets and drive generation of relevant traffic.
- Research campaign issues, creating and executing action plans based off findings in order to effectively concentrate on ROI.
- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
- Optimising campaigns across multiple channels to deliver the best return on investment
- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset.
- Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google .Tag Manager, Facebook Pixel, Tableau, Search Ad 360 etc to measure and analyse the campaign impact and provide actionable insights. etc.
- Own the ideation, conceptualisation & execution for email marketing campaigns in an orchestrated fashion.
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