HR at Radio Mirchi
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Radio Mirchi - Account Manager - Digital Initiatives (1-6 yrs)
Job Description:
Company Name: Entertainment Network India Limited
Department: Radio Ad Sales
Designation: Account Manager
Location: Lucknow
Primary Responsibility:
- Revenue generation for the company
- Avenues for generation business will be all digital platforms - online radio properties, digital activation, digital content marketing, mobile content, etc.
Other Responsibilities:
- Making sales calls
- Preparing client proposals, presentations
- Plan weekly sales cycle and schedule client meeting accordingly
- Generate ideas for clients based on the brand requirement
- Market Information
- Preparing client and market mapping reports for his area/industry
- Reports on client spend at a brand level
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
- Conducting competition tracking and monitoring on a daily basis
- Media Tracking to generate prospects
- Preparing sales and sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc
- Plan and budget revenue generation for the week and month
- Provide written brief to programme for the spot/commercial based on inputs from client/agency
- Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
- Contribute to sales strategy and generate ideas for revenue maximization
- Develop and sell specials and events
- Maintain strong relationships with clients and agencies in the person's portfolio
Organizational Relationships:
- Reports to Sales in Metros and to Sales Head in non-metros
The position expects the person to work with a considerable amount of independence and take a decision regarding the target achievement.
Contacts:
- Internal persons
The position requires the person to coordinate regularly with
1. Programming - Copywriter and PS for client activities, ideas etc
2. The sound engineers and promo producers for commercials
3. Marketing to understand events calendar and generate revenue from them
4. Scheduler for scheduling the commercials
5. Sales coordinator for TO, payment reminders etc
- External persons
1. Media Agencies and Clients
2. Technical Partners in VAS Space
3. Partner Companies and Vendors
Must Haves:
- Digital Savy
- Creative Thinkers
- Professional Experience in Digital Business
- Excel and Word for preparing reports and proposals
- Basic computer applications for writing scripts, doing paperwork & corresponding.
- 2-6 years of sales experience would be preferred
- Must be a Post Graduate, MBA would be preferred
- Excellent communication skills
- Must be confident
- Strong branding focus
- Must be willing to travel locally to meet clients etc.
- Knowledge of the local market & language is mandatory
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