Recruiter at RackBank Datacenters
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RackBank - Manager - Digital Marketing (2-4 yrs)
Responsibilities :
- Develop and implement comprehensive Google Ads strategies to drive qualified leads, increase brand visibility, and achieve marketing objectives.
- PPC Expert is a must.
- B2B marketing experience is must.
- Create and manage Google Ads campaigns, including campaign setup, ad copy creation, ad extensions, and bid management.
- Monitor campaign performance, analyze data, and generate insights to optimize campaigns, improve ROI, and meet KPIs.
- Continuously stay updated with the latest industry trends, algorithm changes, and best practices in Google Ads, and incorporate them into campaign strategies.
- Collaborate with cross-functional teams, including content, design, and development, to align marketing efforts and ensure campaign success.
- Conduct A/B testing and implement conversion rate optimization techniques to improve landing page performance and maximize conversion rates.
- Track and analyze key metrics using Google Analytics and other relevant tools, prepare regular reports, and present findings to stakeholders.
- Stay informed about competitor activities and industry developments to identify opportunities and potential threats.
- Manage digital marketing budgets effectively and allocate resources to achieve optimal results.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
