Co-Founder at RachTR Chemicals Pvt. Ltd.
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RachTR - Sales & Marketing Professional (2-10 yrs)
Job Purpose: - Responsible for creating distribution network, developing team and ensure achievement of business objectives in the assigned geographical region.
Responsibilities:-
Market Coverage:
Plan & execute market research i.e. number of outlets, business potentials, key projects etc.
Ensure effective market coverage plans, their implementation & outcome measuring. Re-calibrate the same at regular intervals to ensure business growth & expansion within specified time.
Identify and plug the loopholes for efficient and effective coverage.
Drive implementation of market plan by whole team through communication, monitoring and feedback.
Organize promotional and educational campaigns for channel partners and customers.
Managing Competition:
Understand all competitors and their products, pricing & distribution model, penetration, promotional schemes etc.
Monitor competitive activities in the market place and assess their impact.
Develop a culture within the team that fosters competitive spirit, and drive them to continuously gain share vis-a-vis competition.
Distribution:
Develop distribution plan and continually improvise same to meet the market expectations and business objectives.
Create a field force to enhance penetration in retail markets to strengthen the channel network.
Develop systems to ensure timely settlements of distributor claims, timely delivery of stocks, and ensure proper service.
Plan and implement promotional schemes for channel partners.
Reporting/ Administration:
Maintain contact with the designated head to ensure information flow.
Monitor utilization of trade spends, and evaluate their effectiveness. Ensure that they are within budgets.
Organize timely preparation, submission and settlement of all distributor claims/ trade schemes/ damage stocks/ shortages/ final settlement etc. Ensure proper verification of all claims as per company policies
Qualification:
MBA (Sales and Marketing) or B.Tech/B.E (Civil, Mechanical & Chemical)
5-8 years of experience in a relevant sector i.e. Paints, Adhesives, Construction Chemicals etc. (though not necessarily)
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