We have an opening for Lead role, please find below the detailed job description:

Responsibilities

1) Owning the lead funnel, which includes identifying, building and managing multiple lead channels, and ensuring that there are sufficient qualified leads to feed the sales team

Overseeing our outbound strategy including :

a. Identifying and prospecting customer segments and working with the team to build the relevant database

b. Devising and executing highly targeted email campaigns using email automation tools with corporate and channel partner customers

c. Devising and executing outbound phone based campaigns with corporate and channel partner customers

3) Overseeing our inbound marketing strategy, including:

a. Building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties

b. Creating 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.)

c. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers

d. Grow our Blog subscriber base by providing them with regular, helpful content that's aligned with their needs and interests

4) Overseeing our channel partner program which includes:

a. Identifying appropriate channel partners

b. Reaching out to prospective channel partners and empanelling them on board

c. Developing the channel partner as an active source of leads once they are brought on board

5) Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

6) Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.

7) Managing (which includes hiring, training and monitoring) a team of 4 to 5 marketing executives across the different brands.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.