Job Description: SEO & Social Media Strategist

We are looking for an individual who is enthusiastic about digital marketing and has the ability to strategize and handle SEO & Social Media marketing. The chosen candidate will be responsible for managing and strategizing all digital marketing activities for the company.

Duties and responsibilities:

SEO:

- Planning key SEO activities along with the core team

- Conducting keyword research, strategizing and delivering onsite search engine optimization techniques

- Making the content more SEO-friendly

- Ensuring that a continuous stream of high authority backlinks are created from relevant sites

- Using key analytical tools to track and measure SEO performance

- Would be responsible for improving alexa and other relevant rankings

- Being up-to-date with search engine rankings & Google algorithms

Social Media:

- Developing and executing the social media strategy and ensuring that it is aligned with business goals

- Setting quarterly/monthly social media objectives and reporting on ROI

- Developing a digital media plan and executing this plan by purchasing and managing the social media and digital advertising inventory

- Overseeing all aspects of the social media accounts (Facebook, Twitter, Instagram, etc.) and handling online interactions with customers across social media

- Maximizing followers and brand engagement on all social media platforms for all media properties

- Developing relationships with experts, influencers and bloggers to increase the reach and following of the team's media properties

- Using various digital tools for social media management (posting, tracking, analyzing, etc.)

Key requirements:

- A minimum of 3 years of experience in digital marketing, with a minimum of 2 years of experience in handling SEO

- A strong working knowledge of SEO practices

- Experience of handling the social media marketing is an added advantage

- An outstanding ability to think strategically, and to identify and resolve problems

- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

- A functional understanding of HTML and CSS

- A proficient and up-to-date understanding of web trends

Good to have:

- Experience of handling digital marketing budget

- A strong understanding of web and analytical tools (like Google Analytics, Keyhole, AgoraPulse and BuzzSumo

- Certifications like Google Adwords, SEMPO: Advanced SEO Certification and Social Media certifications

- A good understanding of WordPress and other content management systems

- A basic understanding of web-based project management softwares, like Trello

- Proficiency in Google Docs and Microsoft Excel

- A basic understanding of UI/UX design

Benefits and Perks:

You will get an advantage to work in an early stage fintech business where you

- will be involved in critical decision making

- will work with the core team

- have to take complete ownership and deliver results

- have to build a team as the company grows

- will get market based salary

About the company & Team:

We are a fintech based early stage venture in p2p lending based out of hyderabad

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