HR Manager at i Disha info labs (Quick Ride)
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Quick Ride - Lead/Manager - Product Marketing & Sales (2-8 yrs)
About iDisha Quick Ride (http://www.quickride.in):
iDisha is a product development startup founded in 2014. At iDisha, we have developed a product called Quick Ride. Quick Ride is used actively by professionals for their daily commute in Bangalore. We are working with companies like Wipro, TCS, Cognizant, IBM, Bangalore Metro Station, Persistent, Amazon, Altisource etc. to introduce to their employees as a solution for carpooling and bikepooling. Quick Ride is the no. 1 carpooling company in Bangalore, Branches are in Pune, Kochi, Hyderabad, Chennai and now started operations in Delhi and Mumbai.
Please find the below Details
PRODUCT MARKETING & SALES LEAD/MANAGER :
Rock star Marketing lead who takes up complete responsibility of Product's market reach and success, with solid experience in B2B Sales and B2B2C Campaign execution. Responsible for product positioning and go-to-market planning and execution.
REQUIRED SKILL SET & QUALITIES :
- Who understand the Vision and would like to participate and own the vision.
- Be like a partner than employee.
- Ability to work in fast faced start-up environment with everyday challenges and unbounded responsibilities.
- Know the target audience better than anyone, anywhere
- An analytical, quantitative mindset. Result-oriented, go-getter attitude.
- Ability to set goals and execute under tight deadlines and constrained budgets.
- A digital media candidate, well versed with social media campaigns
- Excellent communication, presentation, self organisation and Leadership skills
JOB RESPONSIBILITIES :
- Identify marketing strategy and plan of action to increase market visibility and its execution
- B2B Sales. Target large enterprises, demonstrate Quick Ride and get campaign approvals.
- Promote the product through participation in BTL activities and campaigns
- Reach B2C through B2B platforms. Talk to employees and help them to ride share on Quick Ride at B2B Platforms.
- Lead the Green commuting campaign of Quick Ride at various Enterprises like Tech Mahindra, WIPRO, IBM, COGNIZANT and Tech parks like DLF, RMZ, Embassy,Ascendas, etc.,
- Collaborate and develop creative marketing content. Execute acquisition campaigns on Social Media / Digital platforms
- Customer interaction and engagement program (Email marketing)
- Lead team of sales executives to execute the campaigns and sales activities.
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