HR Manager at i Disha info labs (Quick Ride)
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Quick Ride - Lead/Manager - Campaign Management/B2C Marketing/B2B Marketing (1-8 yrs)
B2C Marketing / Campaign Lead / Manager
Rock star Marketing lead who takes up complete responsibility of Product Marketing.reach and success, with solid experience in B2B Marketing and B2B2C Campaign execution. Responsible for product positioning and go-to-market planning and execution.
REQUIRED SKILL SET & QUALITIES :
- Who understand the Vision and would like to participate and own the vision.
- Be like a partner than employee.
- Ability to work in fast faced start-up environment with everyday challenges and unbounded responsibilities.
- Know the target audience better than anyone, anywhere
- An analytical, quantitative mindset. Result-oriented, go-getter attitude.
- Ability to set goals and execute under tight deadlines and constrained budgets.
- A digital media candidate, well versed with social media campaigns
- Excellent communication, presentation, self organisation and Leadership skills
JOB RESPONSIBILITIES
- Identify marketing strategy and plan of action to increase market visibility and its execution
- B2B Marketing -Target large enterprises, demonstrate Quick Ride and get campaign approvals.
- Promote the product through participation in BTL activities and campaigns
- Reach B2C through B2B platforms. Talk to employees and help them to ride share on Quick Ride at B2B Platforms.
- Lead the Green commuting campaign of Quick Ride at various Enterprises like Tech Mahindra, WIPRO, IBM, COGNIZANT and Tech parks like DLF, RMZ, Embassy, Ascendas, etc.,
- Collaborate and develop creative marketing content. Execute acquisition campaigns on Social Media / Digital platforms
- Customer interaction and engagement program (Email marketing)
- Lead team of sales executives to execute the campaigns and sales activities.
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