Senior HR Executive at Quest Global Technologies Ltd
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Quest Global Technologies - Manager - Digital Marketing (2-5 yrs)
About Company :
Quest Global Technologies LTD is an award-winning company, incorporated in 2013, and is now India's leading software consulting and development organization. We work on Blockchain, Salesforce, ERP Implementation, Mobile App Development, Website Development, Digital Marketing, Designing Creativity, and Custom Software Development.
Working on a mission of decreasing operational costs and increasing sales with the help of digitization.
With a team of strong people across the USA - INDIA - DENMARK - CANADA - ZIMBABWE, the company has achieved rank 6th amongst TOP Blockchain Developers from Good firms and many more.
Job description :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements :
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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