Job description

- Design and manage campaigns end-to-end in conjunction with the marketing team within Salesforce to improve key customer and prospect journeys and drive customer engagement and CLV growth.

- Develop campaigns that target different segments appropriately, considering target segmentation, tailored propositions and offers, bespoke copy, and format to maximize customer engagement and lifetime value.

- Work with the broader marketing team (copywriters/designers) on any required assets for campaigns across copy, imagery, and other content requirements, working closely with them to refine and ensure the creative will support campaign targets.

- Build your own campaigns using drag-and-drop templates and various design elements.

- Ensure all campaigns are quality checked (spelling, layout, accuracy) as standard, with all content approved by key stakeholders.

- Report on campaign performance and their impact on key business metrics and use data/analytics to validate suggestions, leveraging these insights to drive campaign improvements.

- Analyze market reports to determine what kind of marketing trends the business should respond to Ensure a test and learn mindset is at the heart of all campaigns, testing channels, offers, copy, and creativity to drive continuous improvement and support key metrics.

- Support and contribute to the development and implementation of the customer life-cycle marketing plan and planning.

- Support for the wider Marketing Team as and when required

- Apply test and validation best practices with solutions deployment across Development, Configuration, User acceptance test, and Production CRM instances

- Work with marketing team to optimize campaign process

- Troubleshoot software or user errors that inhibit the efficiency of the interaction between people and technology with the technology team.

- Keep up with upcoming CRM Online updates per Salesforce roadmaps publication and other communications channels and identify opportunities to further optimize.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.