Qualitative Researcher - Advertising Firm (3-8 yrs)
The position entails :
- The position requires an intelligent graduate (BA/MA) with a background of Sociology, Psychology or any post graduate, Market Research with several years- experience of qualitative market research, primarily consumer focused
- A demonstrable track-record in moderating focus groups, in-depth interviews and ethnography, both online and offline
- Work closely with cross functional teams to prioritise research questions based on client's requirements.
- The research position at The Womb gives you an opportunity to be majorly involved in overall brand and strategy development.
- You will not just be involved in QR and bringing consumer understanding to the table but will also contribute to the overall strategy building and campaign development process.
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