Responsibilities :

- Perform ongoing discovery, research and analysis for competitors, links, keywords, rankings and campaigns to drive the content marketing strategy.

- Should ensure SEO principles; practices and optimization methods are applied in different activities across website, search marketing, PR and social media.

- Develop and implement a comprehensive link building strategy in accordance with the overall content marketing strategy.

- Execute a combination of on-page and off-page techniques, including link-building, social media, metadata sculpting, site speed optimization, information architecture, etc.

- Provide analysis and recommendations for elements and structure of websites and web pages including site architecture and site maps.

- Execute tests, collect and analyze data and results, identify trends and insights to achieve and sustain best results.

- Communication to team and management on project development, timelines, and results Configure, review and report website performance using webmaster tools, XML sitemaps, analytics, etc.

- Monitor search rankings, performance, web analytics dashboards and key reporting tools to provide periodic reports highlighting performance and provide actionable insight.

- Actively monitor the quickly evolving landscape of search engines.

- Communicate impact of changes and ensure prioritization of content and functionality enhancements.

- Can work with content specialist and also write few content as per the process requirement.

- Regular posting on social media pages and websites, blogs etc.

Required Skills :

- A functional understanding of HTML and CSS

- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

- Proven success in link building and related strategies

- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

- Experience in building inbound organic search traffic and improving SERPs

- A background in creating reports showing web analytics data and site evaluations

- The ability to deploy an effective local and long-tail search strategy

- A deep understanding of mobile strategy and how it relates to SEO

- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

- Familiarity with the tools of the trade like SEMRush, Ahrefs, Moz, Alexa etc.

- Should be Search Engine Optimization Certified Professional.

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