Job overview :

We are looking to hire a consumer research manager who has the knack of understanding people and gauging when their demands, tastes, and behaviour changes. Someone who loves exploring and deep diving into consumers mindset to plan actionable strategies for the brand.

Roles and Responsibilities :

- Constantly collaborate with the brand and products teams at Purplle to understand their business issues/concerns and objectives to plan relevant consumer studies.

- Design and execute research independently/with help of an agency partner to decode the customer pulse and disseminate findings within the org.

- Lead & execute independent research charters to help business teams with data-driven + consumer intelligence-led decision making.

- Design specific research methods such as questionnaires, discussion guides, feedback questionnaires using google forms etc

- Analyse and interpret data to identify patterns and solutions, including surveys and focus group transcripts/videos

- Remain fully informed on market trends, other parties research and implement best practices

- Conduct consumer calls regularly to gauge feedback on newly launched products.

- Maintain, Manage and execute a panel of consumers for regular products testing work done inhouse

Qualifications and skill sets :

- Expertise with both qualitative and quantitative research practices.

- Comfort with driving projects grounds up, executing it independently with internal resources - develop Qres/Guides/conduct interviews & work out the analysis plan.

- Ability to independently execute research requirements end-to-end from decoding the objective, scoping & dissemination with leadership.

- Exposure to the Online/tech industry would be an added advantage.

- Effective communication and presentation skills

- Strong analytical, planning, and multi-tasking skills with demonstrated ability to self-start, contribute and work in an entrepreneurial environment.

- Has led large scale research projects (Qual &/or Quant) during the previous experience.

- Drive usage of new tech-based tools to bring efficiency & effectiveness in research modules.

- Experience in understanding methodologies around exploratory research, user lifecycles, NPS and a general understanding of entire research partner ecosystem, working with a broad set of stakeholders.

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