Senior Associate - HR at Puretech Digital
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Puretech - Search Engine Optimization Analyst (1-2 yrs)
The hands-on position will include :
- Create accurate keyword lists and organize content themes effectively.
- Conduct keyword research independently, with minimal guidance.
- Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
- Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
- Provide source code-level recommendations for better website crawling.
- Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
- Ensure error-free documents and provide on-page recommendations for SEO enhancement.
- Understand client services/products and deliver detailed content requirements. Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
- Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
- Regularly refresh link details and stay updated on new content syndication platforms.
- Adhere to reporting schedules and proactively report deviations.
- Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
- Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations.
Qualifications and Skills :
- Bachelor's degree
- Experience 1 to 2 years
- Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication skills
- Passion for staying updated on the latest SEO trends, tools, and techniques.
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