Senior Associate - HR at Puretech Digital
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Puretech - Associate Business Manager - Search Engine Optimization (2-4 yrs)
Job Overview :
Puretech is seeking a detail-oriented and experienced SEO Specialist to join our team. The ideal candidate will have a robust understanding of SEO strategies, keyword research, website optimization, content recommendations, link acquisition, and comprehensive reporting. The SEO Specialist will play a crucial role in driving our clients' online visibility, traffic, and conversions. This role requires strong analytical thinking, effective communication skills, and the ability to work collaboratively with supporting team members.
Experience required : 2 to 4 Yrs.
Key Responsibilities :
- Demonstrate a deep understanding of clients' business, target audience, customer journey mapping, and expected outcomes.
- Conduct thorough keyword research beyond Google AdWords using innovative tools and methods. Update research quarterly based on analytics, seasonal trends, and competitive insights.
- Produce quarterly keyword research reports highlighting analytical inputs, trends, and new opportunities. Ensure 100% accuracy in keywords and website page mapping.
- Understand and improve website information architecture according to business goals, identifying new opportunities and competitive insights.
- Improve website structure based on business goals and competitive insights.
- Address technical SEO challenges, such as those related to AngularJS and server issues.
- Implement and correct schema markups and AMP for better SEO results.
- Enhance website speed and performance.
- Deliver professional monthly analytics reports with data integration from Google Analytics and Search Console.
- Manage tasks and deadlines on Proofhub.
- Conduct weekly project review meetings.
- Maintain regular client communication and provide updates.
- Document meeting minutes and action points.
- Stay updated with the latest SEO trends and tools.
- Finalize and review reports for quality assurance.
Qualifications :
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as an SEO Specialist or similar role for at least 3-5 years.
- Experience with website analysis using a variety of analytics tools including Google - Analytics as well as internal reporting tools.
- Experience working with popular keyword tools (Google, SEMRush, Ahrefs, etc.).
- Experience with website optimization tools like Screaming Frog, Moz, or similar.
- Excellent communication skills.
