HR - Associate at Puretech Digital
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Puretech - Assistant Project Manager - Search Engine Marketing (3-5 yrs)
Job Role: SEM
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Executes on local and global paid media strategy and establishes priorities and tactics for achieving plan
- Builds and optimizes keywords lists with a continuous test and learn practice to deliver a strong ROI Manages website paid search budget and ROI
- Regularly reports out on marketing analytics with actionable insights to identify opportunities and adjust strategy
- Researches and strategizes paid search campaign plans for ecommerce driven websites/portals
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES :
- Google Ad words certified an advantage
- Hands-on experience in the execution of PPC and other paid media marketing campaigns
- Ability to develop and execute marketing strategies using online channels and tools
- Detailed understanding of Google Analytics, AdWords, Bing Ads and other Ad Networks
- Ability to write ad/landing page copy according to best practices for Google Quality Scores
- Understanding of differences between media channels from a planning/buying perspective
- Strong analytics and Excel skills
Location: Mumbai
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