Human Resources Lead/Head - HR at Pureplay Skin Sciences
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Pureplay Skin Sciences - Manager - CRM Marketing (4-9 yrs)
Purpose - Why does it exist?
We are building a high performing team which aspires to be the best in the industry. As a part of this team, you will be responsible for delivering an unparalleled customer experience which serves as a source of competitive advantage
Key Performance Indicators :
1. Improve LTV
2. Improve retention rate
3. Deliver best-in-class customer experience
Key Responsibilities :
1. Manage and build overall email, SMS and other CRM channel marketing strategy
2. Collect and analyze customer, marketing and website behavior data
3. Segment lists based on behaviors such as past email engagement and website interactions
4. Expanding the customer base by upselling and cross-selling
5. Test email and SMS campaigns, analyze key metrics, and identify opportunities to increase campaign performance
6. Create dashboards, data visualizations, and campaign and website performance reports
7. Keep marketing and digital commerce team up-to-date on current campaigns, informing them on what parts of our CRM strategy is working including creatives, segments and communications
8. Conduct competitor analysis and study market trends to develop marketing strategies
Experience & Qualification
Preferred : 4+ year of relevant experience working with an ecommerce company in a similar role, IIT/NIT/BITS/VIT
Mandatory : 3+ year of relevant experience, engineering background
Location : Thane, Mumbai
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