Human Resources Lead/Head - HR at Pureplay Skin Sciences
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Pureplay Skin Sciences - Executive - Social Media (2-4 yrs)
Purpose - Why does it exist?
To conceptualize & write & execute consumer centric content across brand's YouTube Channels
Key Performance Indicators :
1. Achieve key social media metrics like subscriber growth, engagement, channel views, average view duration, average percentage viewed, audience retention
2. Acquire new customers through the channel and achieve revenue target
Key Responsibilities :
1. Help craft brand communication across YouTube channel
2. Imbibe the brand's purpose and values and help in their wider understanding & dissemination
3. Discover and curate content in line with the brand's philosophy and current beauty trends/ launches
4. Develop innovative social content ideas and executions, and stay on top of emerging trends and opportunities
5. Write post copy for YouTube and publish content
6. Plan social calendars, run content production
7. Design YouTube strategy to drive traffic, increase conversion, and acquire new customers online both in India and key global markets
8. Own the visual language of the brands in YouTube
Experience & Qualification :
Mandatory :
1. A strong understanding of YouTube and related trends, campaign set-up and analysis.
2. Skills in creating content
3. Problem-solver and self-starter; flexible in adapting to changing timelines and deliverables
4. Optimizing social media content effectively
5. Minimum 2 years of experience in managing YouTube Content
6. Masters in Communication is a plus
7. Experience in the Beauty, Skin Care segment
8. Social Media Savvy, Attention to Detail
Location : Thane, Mumbai
If you are a social media savvy and have interests in curating communication content in YouTube, then drop us your profile
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
